Infrastructure
The consumer mental health app market has grown dramatically. Engagement metrics are impressive. Clinical outcomes, less so. Here is why the problem is structural.
Clinical Practice
Private psychologists and clinics are operating in a largely analogue environment, despite being well-positioned to benefit from digital tooling. The infrastructure simply doesn't exist yet.
Corporate Wellbeing
Most corporate wellbeing programmes are measured by participation rates. The organisations that will win on this metric are those measuring outcomes, not attendance.
B2B2C
Building a platform that serves individuals, clinicians, and organisations simultaneously isn't just commercially interesting, it creates structural moats that single-segment competitors can't replicate.
Founder
The most credible products come from people who needed them. Aureum is no different. This is the story of why I built it, and what that means for how we build it.
Market
Mental health service demand has structurally accelerated. NHS provision hasn't kept pace. Private digital is filling the gap, but only if the platforms are built to clinical standard.
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